{"id":5815,"date":"2021-08-28T12:25:10","date_gmt":"2021-08-28T03:25:10","guid":{"rendered":"https:\/\/www.chaco-web.com\/blog\/?p=5815"},"modified":"2022-01-04T15:56:46","modified_gmt":"2022-01-04T06:56:46","slug":"google-analytics-for-restaurant-marketing","status":"publish","type":"post","link":"https:\/\/www.chaco-web.com\/blog\/google-analytics-for-restaurant-marketing\/","title":{"rendered":"\u98f2\u98df\u5e97\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u98f2\u98df\u5e97\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f\u306b\u3064\u3044\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u7684\u3092\u7d5e\u308a\u304a\u8a71\u3057\u3057\u307e\u3059\u3002<\/p>\n<p>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u96c6\u5ba2\u3059\u308b\u306b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4f55\u3088\u308a\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u305d\u3093\u306a\u3068\u304d\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u3074\u3063\u305f\u308a\uff01<\/p>\n<p>\u3044\u304d\u306a\u308a\u6700\u521d\u304b\u3089\u5168\u3066\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u98f2\u98df\u5e97\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u904b\u55b6\u3067\u3053\u3053\u3060\u3051\u306f\u898b\u305f\u307b\u3046\u304c\u3044\u3044\u3068\u3044\u3046\u70b9\u30922\u3064\u306b\u7d5e\u308a\u3001\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u3082\u304f\u3058<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u300c\u304a\u5ba2\u69d8\u306e\u60c5\u5831\u300d\u3092\u5206\u6790<\/a><\/li><li><a href=\"#i-2\">\u96c6\u5ba2\u304b\u3089\u300c\u3069\u3053\u304b\u3089\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u5206\u6790<\/a><\/li><li><a href=\"#i-3\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2 class=\"b-txt2\"><span id=\"i\">\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u300c\u304a\u5ba2\u69d8\u306e\u60c5\u5831\u300d\u3092\u5206\u6790<\/span><\/h2>\n<p>1\u3064\u76ee\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u3044\u3046\u9805\u76ee\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5827\" src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/523f962637f8e2fef2b4fd99801e0c9c.png\" alt=\"1\u3064\u76ee\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3068\u3044\u3046\u9805\u76ee\u3067\u3059\u3002\" width=\"252\" height=\"472\" srcset=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/523f962637f8e2fef2b4fd99801e0c9c.png 252w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/523f962637f8e2fef2b4fd99801e0c9c-160x300.png 160w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/p>\n<p>\u3053\u3053\u306e\u9805\u76ee\u3067\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u304a\u5ba2\u69d8\u306e<\/p>\n<p>\u30fb\u5bfe\u8c61\u5730\u57df\uff08\u5e02\u533a\u753a\u6751\uff09<br \/>\n\u30fb\u5e74\u9f62<br \/>\n\u30fb\u6027\u5225<br \/>\n\u30fb\u8208\u5473\u95a2\u5fc3<\/p>\n<p>\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n<p>\u5206\u6790\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u98f2\u98df\u5e97\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u4e0a\u3052\u308b\u5bfe\u7b56\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1\u3001\u300c\u5e74\u9f62\u300d\u3092\u898b\u308b\u306850\u4ee3\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3002<\/strong><br \/>\n\u219250\u4ee3\u306e\u304a\u5ba2\u69d8\u304c\u3088\u308a\u5feb\u9069\u306a\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u95b2\u89a7\u304c\u3067\u304d\u308b\u3088\u3046\u6587\u5b57\u3092\u5927\u304d\u304f\u8aad\u307f\u3084\u3059\u304f\u3057\u305f\u308a\u30c7\u30b6\u30a4\u30f3\u3092\u6539\u5584\u3057\u3088\u3046\u3002<\/p>\n<p><strong>2\u3001<\/strong><strong>\u300c\u6027\u5225\u300d\u3092\u898b\u308b\u3068\u3001\u7537\u6027\u304c80%\u4ee5\u4e0a\u3068\u3001\u7537\u6027\u30e6\u30fc\u30b6\u30fc\u304c\u307b\u3068\u3093\u3069\u3092\u5360\u3081\u3066\u3044\u308b\u3002<\/strong><br \/>\n\u2192\u7537\u6027\u306e\u304a\u5ba2\u69d8\u304c\u597d\u307f\u305d\u3046\u306a\u30e1\u30cb\u30e5\u30fc\u3084\u6848\u5185\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u5897\u3084\u305d\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u3092\u304d\u3061\u3093\u3068\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5411\u3053\u3046\u5074\u306b\u3044\u308b\u30ea\u30a2\u30eb\u306a\u304a\u5ba2\u69d8\u306e\u4eba\u9593\u50cf\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u5143\u306b\u304a\u5ba2\u69d8\u304c\u6c42\u3081\u3066\u3044\u308b\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u306a\u308b\u3088\u3046\u66f4\u65b0\u3092\u3057\u307e\u3059\u3002<\/p>\n<p>\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u4e00\u5ea6\u306e\u66f4\u65b0\u3067\u3059\u3050\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u4e0a\u304c\u308b\u3053\u3068\u306f\u3042\u307e\u308a\u3042\u308a\u307e\u305b\u3093\u3002\u5b9a\u671f\u7684\u306a\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u5206\u6790\u30fb\u8a3a\u65ad\u3092\u5fc3\u304c\u3051\u3066\u3001\u5e38\u306b\u6539\u826f\u3092\u52a0\u3048\u3066\u3044\u304f\u59ff\u52e2\u304c\u5927\u5207\u3067\u3059\u306d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"b-txt2\"><span id=\"i-2\">\u96c6\u5ba2\u304b\u3089\u300c\u3069\u3053\u304b\u3089\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u5206\u6790<\/span><\/h2>\n<p>2\u3064\u76ee\u306f\u300c\u96c6\u5ba2\u300d\u3068\u3044\u3046\u9805\u76ee\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5828\" src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/a70fe5dbf4676ec96f1f8dce739570b1.png\" alt=\"2\u3064\u76ee\u306f\u300c\u96c6\u5ba2\u300d\u3068\u3044\u3046\u9805\u76ee\u3067\u3059\u3002\" width=\"260\" height=\"462\" srcset=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/a70fe5dbf4676ec96f1f8dce739570b1.png 260w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2021\/08\/a70fe5dbf4676ec96f1f8dce739570b1-169x300.png 169w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/p>\n<p>\u3053\u3053\u306e\u9805\u76ee\u3067\u306f\u3001\u304a\u5ba2\u69d8\u304c\u3069\u3053\u304b\u3089\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30c1\u30e3\u30cd\u30eb<br \/>\n\u30fb\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2<br \/>\n\u30fb\u53c2\u7167\u30b5\u30a4\u30c8<br \/>\n\u30fbGoogle\u30d3\u30b8\u30cd\u30b9\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb<br \/>\n\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb<\/p>\n<p>\u5206\u6790\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u98f2\u98df\u5e97\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u4e0a\u3052\u308b\u5bfe\u7b56\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1\u3001\u30d1\u30bd\u30b3\u30f3\u3088\u308a\u3082\u30b9\u30de\u30db\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u6570\u306e\u65b9\u304c\u591a\u3044\u3002<\/strong><br \/>\n\u2192\u30b9\u30de\u30db\u30da\u30fc\u30b8\u304b\u3089\u304a\u5ba2\u69d8\u304c\u7c21\u5358\u306b\u30bf\u30c3\u30d7\u3067\u304d\u308b\u3088\u3046\u306a\u300c\u96fb\u8a71\u300d\u3084\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u300cLINE\u300d\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u6539\u5584\u3092\u3057\u3088\u3046\u3002<\/p>\n<p><strong>2\u3001<\/strong><strong>SNS\u3092\u7a4d\u6975\u7684\u306b\u66f4\u65b0\u3057\u3066\u3044\u308b\u306e\u306b\u3001SNS\u304b\u3089\u306e\u6d41\u5165\u304c\u307b\u3068\u3093\u3069\u306a\u3044\u3002<\/strong><br \/>\n\u2192SNS\u306e\u6295\u7a3f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5229\u7528\u3059\u308b\u753b\u50cf\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u65b9\u5411\u6027\u3092\u5909\u3048\u3066\u307f\u3088\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u300c\u96c6\u5ba2\u300d\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u3001\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u72d9\u3044\u901a\u308a\u306e\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3055\u3089\u306b\u305d\u306e\u7d4c\u8def\u3092\u5f37\u5316\u3055\u305b\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"b-txt2\"><span id=\"i-3\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\n\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4f7f\u3044\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><span class=\"kasen1\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u5411\u3053\u3046\u5074\u306b\u3044\u308b\u30ea\u30a2\u30eb\u306a\u4eba\u9593\u50cf\u3092\u63b4\u3080\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/span><\/p>\n<p>\u305d\u306e\u305f\u3081\u3001SEO\u5bfe\u7b56\u3084\u52b9\u679c\u7684\u306a\u30a6\u30a7\u30d6\u96c6\u5ba2\u3092\u8003\u3048\u308b\u5834\u5408\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306f\u5fc5\u305a\u5165\u308c\u3066\u304a\u304f\u3079\u304d\u6a5f\u80fd\u3068\u8a00\u3048\u307e\u3059\u3002<br \/>\n<span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1rem;\"><br \/>\nGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4ee5\u5916\u3067\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u4e0a\u3052\u308b\u65b9\u6cd510\u9078\u306b\u3064\u3044\u3066\u3082\u3001\u4ee5\u524d\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046\uff01<\/span><\/p>\n<div class=\"recommend related-post-cus\">\n<div class=\"ttl-related\">\u5408\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\u95a2\u9023\u8a18\u4e8b<\/div>\n<div class=\"box-related\">\n<div class=\"related-post\">\n<div class=\"related-tt\"><a href=\"https:\/\/www.chaco-web.com\/blog\/10-tips-for-improve-traffic-to-website\/\"><i class=\"fa fa-book\" aria-hidden=\"true\"><\/i><span class=\"b-txt1\">\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u4e0a\u3052\u308b\u65b9\u6cd510\u9078\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011 <\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class='wp_social_bookmarking_light'>        <div class=\"wsbl_facebook_like\"><div id=\"fb-root\"><\/div><fb:like href=\"https:\/\/www.chaco-web.com\/blog\/google-analytics-for-restaurant-marketing\/\" layout=\"button_count\" action=\"like\" width=\"100\" share=\"false\" show_faces=\"false\" ><\/fb:like><\/div>        <div class=\"wsbl_twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/www.chaco-web.com\/blog\/google-analytics-for-restaurant-marketing\/\" data-text=\"\u98f2\u98df\u5e97\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4f7f\u3044\u65b9\u30ac\u30a4\u30c9\" data-via=\"https:\/\/twitter.com\/intent\/tweet?original_referer=http%3A%2F%2Fchacoweblog.asianbeat.info%2F&amp;amp;amp;amp;amp;text=%E6%84%9B%E7%9F%A5%E7%9C%8C%E5%90%8D%E5%8F%A4%E5%B1%8B%E5%B8%82%E3%80%80%E5%A3%AB%E6%A5%AD%E3%83%9B%E3%83%BC%E3%83%A0%E3%83%9A%E3%83%BC%E3%82%B8%E5%88%B6%E4%BD%9C&amp;amp;amp;amp;amp;tw_p=tweetbutton&amp;amp;amp;amp;amp;url=http%3A%2F%2Fchacoweblog.asianbeat.info%2F%3Feid%3D140\" data-lang=\"ja\">Tweet<\/a><\/div><\/div>\n<br class='wp_social_bookmarking_light_clear' \/>\n","protected":false},"excerpt":{"rendered":"<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u98f2\u98df\u5e97\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\uff1f\u306b\u3064\u3044\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u7684\u3092\u7d5e\u308a\u304a\u8a71\u3057\u3057\u307e\u3059\u3002 \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u96c6\u5ba2\u3059\u308b\u306b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u4f55\u3088\u308a\u91cd\u8981\u3067\u3059\u3002 \u305d\u3093\u306a\u3068\u304d\u306f&#8230;<\/p>\n","protected":false},"author":7,"featured_media":5822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,6,59],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/posts\/5815"}],"collection":[{"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/comments?post=5815"}],"version-history":[{"count":13,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/posts\/5815\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/posts\/5815\/revisions\/6556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/media\/5822"}],"wp:attachment":[{"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/media?parent=5815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/categories?post=5815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chaco-web.com\/blog\/wp-json\/wp\/v2\/tags?post=5815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}