{"id":2558,"date":"2018-05-07T15:50:32","date_gmt":"2018-05-07T06:50:32","guid":{"rendered":"https:\/\/www.chaco-web.com\/blog\/?p=2558"},"modified":"2018-05-07T15:58:55","modified_gmt":"2018-05-07T06:58:55","slug":"advantage-and-disadvantage-of-content-marketing","status":"publish","type":"post","link":"https:\/\/www.chaco-web.com\/blog\/advantage-and-disadvantage-of-content-marketing\/","title":{"rendered":"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u5e83\u544a\u304c\u3042\u308a\u3075\u308c\u3066\u3057\u307e\u3044\u3001\u58f2\u308a\u6587\u53e5\u306b\u53cd\u5fdc\u3057\u306a\u304f\u306a\u3063\u3066\u304d\u305f\u6628\u4eca\u3002<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b58\u5728\u611f\u306f\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.chaco-web.com\/blog\/content-marketing01\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u500b\u4eba\u3084\u4e2d\u5c0f\u4f01\u696d\u306f\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u304b\uff1f<\/a>\u306e\u8a18\u4e8b\u3067\u306f\u4e00\u4f53\u3069\u3093\u306a\u3082\u306e\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u96c6\u5ba2\u52b9\u679c\u304c\u3042\u308b\u306a\u3089\u8a66\u3057\u3066\u307f\u305f\u3044\u3051\u308c\u3069\u3001<br \/>\n<span class=\"orange\">\u826f\u3055\u305d\u3046\u3060\u3051\u3069\u3001\u672c\u5f53\u306b\u52b9\u679c\u3042\u308b\u306e\uff1f<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306a\u3093\u3066\u3084\u3063\u305f\u3053\u3068\u304c\u306a\u3044\u304b\u3089\u4e0d\u5b89<\/span><br 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class=\"toc_list\"><li><a href=\"#i\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1\">\u30e1\u30ea\u30c3\u30c81:\u304a\u91d1\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u52b9\u679c\u304c\u51fa\u308b<\/a><\/li><li><a href=\"#2\">\u30e1\u30ea\u30c3\u30c82:\u6f5c\u5728\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/a><\/li><li><a href=\"#3\">\u30e1\u30ea\u30c3\u30c83:\u52b9\u679c\u304c\u84c4\u7a4d\u3057\u6c38\u4e45\u7684\u306b\u7d9a\u304f<\/a><\/li><\/ul><\/li><li><a href=\"#i-2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><ul><li><a href=\"#1-2\">\u30c7\u30e1\u30ea\u30c3\u30c81:\u624b\u9593\u304c\u304b\u304b\u308b<\/a><\/li><li><a href=\"#2-2\">\u30c7\u30e1\u30ea\u30c3\u30c82:\u5373\u52b9\u6027\u304c\u306a\u304f\u52b9\u679c\u3092\u5b9f\u611f\u3067\u304d\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/a><\/li><li><a href=\"#3-2\">\u30c7\u30e1\u30ea\u30c3\u30c83:\u304d\u3061\u3093\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u306a\u3051\u308c\u3070\u52b9\u679c\u304c\u4e0a\u304c\u3089\u306a\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"i\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span id=\"1\">\u30e1\u30ea\u30c3\u30c81:\u304a\u91d1\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u52b9\u679c\u304c\u51fa\u308b<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u304a\u91d1\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u59cb\u3081\u3089\u308c\u307e\u3059\u3002<br \/>\n\u306a\u3093\u3068\u3044\u3063\u3066\u3082\u5b09\u3057\u3044\u306e\u306f<span class=\"red\"><strong>\u304a\u91d1\u3092\u304b\u3051\u305a\u306b\u3001\u307e\u305f\u306f\u4f4e\u4e88\u7b97\u3067\u3082\u3057\u3063\u304b\u308a\u52b9\u679c\u3092\u51fa\u305b\u308b<\/strong><\/span>\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u306b\u5229\u7528\u3055\u308c\u308b\u306e\u306f<\/p>\n<ul>\n<li class=\"red\">\u30db\u30fc\u30e0\u30da\u30fc\u30b8<\/li>\n<li class=\"red\">\u30d6\u30ed\u30b0<\/li>\n<li class=\"red\">\u30e1\u30eb\u30de\u30ac<\/li>\n<li class=\"red\">\u52d5\u753b<\/li>\n<li class=\"red\">SNS<\/li>\n<li class=\"red\">\u30bb\u30df\u30ca\u30fc<\/li>\n<\/ul>\n<p>\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u306e\u3088\u3046\u306b\u5927\u304d\u306a\u91d1\u984d\u3092\u7d99\u7d9a\u7684\u306b\u637b\u51fa\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u3064\u307e\u308a\u3001\u4f1a\u793e\u306e\u4e88\u7b97\u898f\u6a21\u306b\u95a2\u308f\u3089\u305a\u53ce\u76ca\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e88\u7b97\u3067\u306f\u5927\u624b\u4f01\u696d\u306b\u52dd\u3066\u306a\u3044\u500b\u4eba\u4e8b\u696d\u4e3b\u3084\u4e2d\u5c0f\u4f01\u696d\u306b\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"2\">\u30e1\u30ea\u30c3\u30c82:\u6f5c\u5728\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u3068\u3001\u306a\u304b\u306a\u304b\u30ea\u30fc\u30c1\u3067\u304d\u306a\u304b\u3063\u305f\u6f5c\u5728\u9867\u5ba2\u306b\u3042\u306a\u305f\u306e\u5b58\u5728\u304c\u8a8d\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u3057\u3066<span class=\"red\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u9867\u5ba2\u306b\u306a\u308b\u4eba\u306f\u306f\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044<\/strong><\/span>\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u6f5c\u5728\u9867\u5ba2\u3068\u306f\u3001\u4eca\u3059\u3050\u304a\u5ba2\u69d8\u306b\u306f\u306a\u3089\u306a\u3044\u3051\u308c\u3069\u3001\u305d\u306e\u3046\u3061\u304a\u5ba2\u69d8\u306b\u306a\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4eba\u305f\u3061\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><span style=\"color:#0000cd;\">\u300c\u4eca\u3059\u3050\u5ba2\u300d<\/span>\u3068<span style=\"color:#ff4500;\">\u300c\u305d\u306e\u3046\u3061\u5ba2\u300d<\/span>\u3068\u3044\u3046\u8a00\u8449\u3067\u8868\u73fe\u3059\u308b\u3068\u3001<span class=\"red\"><strong>\u6f5c\u5728\u9867\u5ba2\u306f\u300c\u305d\u306e\u3046\u3061\u5ba2\u300d<\/strong><\/span>\u3067\u3059\u3002<\/p>\n<div style=\"background-color:#f5f5f5;padding:10px;\">\n<span style=\"color:#0000cd;\"><strong>\u3010\u4eca\u3059\u3050\u5ba2\u3011<\/strong><\/span><br \/>\n\u9700\u8981\u3092\u611f\u3058\u3066\u3044\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u3044\u4eba\u3001\u7a4d\u6975\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba<br \/>\n<span style=\"color:#ff4500;\"><strong>\u3010\u305d\u306e\u3046\u3061\u5ba2\u3011<\/strong><\/span><br \/>\n\u4eca\u3059\u3050\u5229\u7528\u3057\u305f\u3044\u307b\u3069\u9700\u8981\u306f\u611f\u3058\u3066\u3044\u306a\u3044\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u4eba<\/div>\n<p>&nbsp;<\/p>\n<p>\u6f5c\u5728\u9867\u5ba2\u306f\u3001\u58f2\u308a\u8fbc\u307f\u306e\u5f37\u3044\u5e83\u544a\u306b\u306f\u5f15\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\n\u3057\u304b\u3057\u8208\u5473\u306f\u3042\u308b\u306e\u3067\u3001\u6c17\u306b\u306a\u308b\u60c5\u5831\u306f\u8aad\u3093\u3067\u307f\u305f\u308a\u52d5\u753b\u3092\u898b\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u6d3b\u8e8d\u3059\u308b\u306e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002<br \/>\n\u30e6\u30fc\u30b6\u30fc\uff08\u304a\u5ba2\u69d8\uff09\u304c\u3050\u3063\u3068\u304f\u308b\u6709\u76ca\u306a\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u767a\u4fe1\u3059\u308b\u60c5\u5831\u5143\u3078\u306e\u4fe1\u983c\u611f\u304c\u9ad8\u307e\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u80a9\u3053\u308a\u304c\u6c17\u306b\u306a\u3063\u3066\u3044\u3066\u306a\u3093\u3068\u306a\u304f\u60c5\u5831\u3092\u96c6\u3081\u3066\u3044\u308b<span style=\"color:#ff4500;\">\u300c\u305d\u306e\u3046\u3061\u5ba2\u300d<\/span>\u306e\u4eba\u304c\u3001\u80a9\u3053\u308a\u306e\u5bfe\u51e6\u6cd5\u306b\u3064\u3044\u3066\u826f\u8cea\u306a\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3044\u308b\u3068\u3001\u3053\u3093\u306a\u611f\u60f3\u3092\u6301\u3064\u306f\u305a\u3067\u3059\u3002<br \/>\n<span class=\"orange\">\u300c\u3053\u308c\u3060\u3051\u3057\u3063\u304b\u308a\u3057\u305f\u60c5\u5831\u3092\u66f8\u3044\u3066\u3044\u308b\u4eba\u306a\u3089\u5c02\u9580\u77e5\u8b58\u3082\u8c4a\u5bcc\u3060\u308d\u3046\u300d<br \/>\n\u300c\u3053\u306e\u65bd\u8853\u5e2b\u3055\u3093\u306a\u3089\u4fe1\u983c\u3067\u304d\u305d\u3046\u300d<\/span><br \/>\n\u884c\u304f\u306a\u3089\u305d\u306e\u8a18\u4e8b\u306e\u6574\u4f53\u9662\u3068\u5fc3\u306b\u6c7a\u3081\u3001\u4fe1\u983c\u611f\u304c\u9ad8\u307e\u3063\u305f\u72b6\u614b\u3067\u5b89\u5fc3\u3057\u3066\u4e88\u7d04\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u904e\u7a0b\u3067\u304a\u5ba2\u69d8\u306b\u306a\u308b\u3068\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u9ad8\u3044\u512a\u826f\u9867\u5ba2\u306b\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u4e00\u898b\u3055\u3093\u3070\u304b\u308a\u3067\u65b0\u898f\u5ba2\u3092\u305a\u3063\u3068\u958b\u62d3\u3057\u7d9a\u3051\u308b\u306e\u3082\u826f\u3044\u3067\u3059\u304c\u3001\u826f\u8cea\u306a\u304a\u5ba2\u69d8\u3092\u5897\u3084\u305b\u308b\u306e\u306f\u5b09\u3057\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"3\">\u30e1\u30ea\u30c3\u30c83:\u52b9\u679c\u304c\u84c4\u7a4d\u3057\u6c38\u4e45\u7684\u306b\u7d9a\u304f<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u4f53\u306f\u30d6\u30ed\u30b0\u306a\u3069\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<br \/>\n\u3064\u307e\u308a\u3001<span class=\"red\"><strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6301\u3061\u7d9a\u3051\u3066\u3044\u308b\u9650\u308a\u3001\u52b9\u679c\u306f\u305a\u3063\u3068\u7d9a\u304d\u307e\u3059<\/strong><\/span>\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u4e00\u77ac\u3067\u6d88\u3048\u3066\u3057\u307e\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3089\u3001\u66f8\u3044\u3066\u3044\u3051\u3070\u8a18\u4e8b\u304c\u3069\u3093\u3069\u3093\u84c4\u7a4d\u3055\u308c\u52b9\u679c\u304c\u9ad8\u307e\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n<p>YouTube\u306a\u3069\u3067\u52d5\u753b\u767a\u4fe1\u3092\u3057\u3066\u3082\u3001\u52d5\u753b\u3092\u524a\u9664\u3057\u306a\u3044\u9650\u308a\u306f\u3044\u3064\u307e\u3067\u3082\u826f\u8cea\u306a\u60c5\u5831\u3068\u3057\u3066\u84c4\u7a4d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u306f\u3001\u5373\u52b9\u6027\u304c\u3042\u308b\u3082\u306e\u306e\u52b9\u679c\u306f\u9577\u7d9a\u304d\u3057\u306a\u3044\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u6301\u7d9a\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3068\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SNS\u306f\u60c5\u5831\u304c\u6d41\u308c\u3066\u3057\u307e\u3046\u305f\u3081\u3001\u6301\u7d9a\u52b9\u679c\u304c\u5f31\u3044\u3068\u3044\u3048\u307e\u3059\u3002<br \/>\nSNS\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u30d6\u30ed\u30b0\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u4ed6\u306e\u5a92\u4f53\u3082\u5229\u7528\u3059\u308b\u306e\u304c\u304a\u52e7\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-2\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span id=\"1-2\">\u30c7\u30e1\u30ea\u30c3\u30c81:\u624b\u9593\u304c\u304b\u304b\u308b<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u624b\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<br \/>\n\u30d6\u30ed\u30b0\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u8a18\u4e8b\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u52d5\u753b\u3092\u4f5c\u6210\u3057\u305f\u308a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u307b\u304b\u3001\u52b9\u679c\u8a08\u6e2c\u3084\u6539\u5584\u306a\u3069\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u5897\u3048\u3066\u3057\u307e\u3046\u306e\u304c\u96e3\u70b9\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c02\u9580\u3067\u53d6\u308a\u639b\u304b\u308c\u308b\u4f1a\u793e\u306a\u3089\u826f\u3044\u306e\u3067\u3059\u304c\u3001\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u306f\u305a\u3067\u3059\u3002<br \/>\n\u591a\u304f\u306e\u4eba\u304c\u901a\u5e38\u696d\u52d9\u306b\u52a0\u3048\u3066\u306e\u696d\u52d9\u3068\u306a\u308b\u305f\u3081\u3001<span class=\"red\"><strong>\u30c1\u30fc\u30e0\u3092\u4f5c\u308a\u4f5c\u696d\u3092\u5206\u62c5\u3059\u308b\u306a\u3069\u53d6\u308a\u7d44\u307f\u65b9\u306b\u306f\u5de5\u592b\u304c\u5fc5\u8981<\/strong><\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"2-2\">\u30c7\u30e1\u30ea\u30c3\u30c82:\u5373\u52b9\u6027\u304c\u306a\u304f\u52b9\u679c\u3092\u5b9f\u611f\u3067\u304d\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/span><\/h3>\n<p>\u5e83\u544a\u306e\u3088\u3046\u306a\u5373\u52b9\u6027\u304c\u306a\u3044\u306e\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3082\u3069\u304b\u3057\u3044\u3068\u3053\u308d\u3067\u3059\u3002<br \/>\n\u30d6\u30ed\u30b0\u3092\u66f8\u304d\u59cb\u3081\u30661\u3064\u76ee\u306e\u8a18\u4e8b\u3060\u3051\u3067\u5927\u5f53\u305f\u308a\uff01\u3068\u3044\u3046\u3053\u3068\u306f\u6ec5\u591a\u306b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u304a\u5ba2\u69d8\u306e\u9700\u8981\u3092\u6e80\u305f\u3059\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u6cbf\u3063\u305f\u30c6\u30fc\u30de\u3067\u4e01\u5be7\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u3044\u304d\u3001\u4fe1\u983c\u3092\u9ad8\u3081\u308b\u306e\u304c\u3084\u308a\u65b9\u3067\u3059\u3002<br \/>\n\u80b2\u3066\u308b\u611f\u899a\u304c\u4e00\u756a\u8fd1\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u304c\u898b\u3048\u306a\u3044\u306e\u3067\u306f\u3058\u3081\u306f\u82e6\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u305d\u308c\u3067\u3082\u3001\u30e1\u30ea\u30c3\u30c8\u306b\u6319\u3052\u305f\u3088\u3046\u306a\u52b9\u679c\u3092\u4fe1\u3058\u3066<span class=\"red\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u767a\u4fe1\u3092\u7d9a\u3051\u308b\u6301\u7d9a\u529b<\/strong><\/span>\u304c\u3053\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"3-2\">\u30c7\u30e1\u30ea\u30c3\u30c83:\u304d\u3061\u3093\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u306a\u3051\u308c\u3070\u52b9\u679c\u304c\u4e0a\u304c\u3089\u306a\u3044<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u3084\u3089\u306a\u3051\u308c\u3070\u52b9\u679c\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u307f\u305f\u308a\u3001SNS\u306b\u6295\u7a3f\u3057\u305f\u308a\u3057\u3066\u3082\u304a\u5ba2\u69d8\u306e\u5fc3\u306b\u306f\u97ff\u304d\u307e\u305b\u3093\u3002<br \/>\n\u58f2\u308a\u8fbc\u307f\u6587\u53e5\u304c\u5f37\u3044\u8a18\u4e8b\u306b\u306f\u5f15\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3057\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u305a\u3089\u305a\u3089\u3068\u4e26\u3079\u305f\u3060\u3051\u306e\u8a18\u4e8b\u306f\u8aad\u307f\u3054\u305f\u3048\u304c\u306a\u3044\u306e\u3067\u3001\u305b\u3063\u304b\u304f\u624b\u9593\u3092\u304b\u3051\u3066\u3082\u52b9\u679c\u304c\u51fa\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p><span class=\"red\"><strong>\u52b9\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u6b63\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u308a\u65b9\u3092\u8eab\u306b\u3064\u3051\u3001\u5b9f\u8df5\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/span><\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u904e\u53bb\u306b\u89e3\u8aac\u3057\u3066\u3044\u308b\u8a18\u4e8b\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n<a href=\"https:\/\/www.chaco-web.com\/blog\/what-is-persona\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u300c\u30da\u30eb\u30bd\u30ca\u300d\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/a><br \/>\n<a href=\"https:\/\/www.chaco-web.com\/blog\/owned-media-basic\/\">\u30b9\u30bf\u30c3\u30d5\u30d6\u30ed\u30b0\u306e\u66f8\u304d\u65b9\u3092\u30de\u30b9\u30bf\u30fc\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u57fa\u672c<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"i-3\">\u307e\u3068\u3081<\/span><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><span class=\"red\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u30fb\u30fb<\/strong><\/span><\/p>\n<ul>\n<li>\u304a\u91d1\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u52b9\u679c\u304c\u51fa\u308b<\/li>\n<li>\u6f5c\u5728\u9867\u5ba2\u3092\u512a\u826f\u9867\u5ba2\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<li>\u52b9\u679c\u304c\u84c4\u7a4d\u3057\u6c38\u4e45\u7684\u306b\u7d9a\u304f<\/li>\n<\/ul>\n<p><span class=\"red\"><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u30fb\u30fb<\/strong><\/span><\/p>\n<ul>\n<li>\u624b\u9593\u304c\u304b\u304b\u308b<\/li>\n<li>\u5373\u52b9\u6027\u304c\u306a\u304f\u52b9\u679c\u3092\u5b9f\u611f\u3067\u304d\u308b\u307e\u3067\u6642\u9593\u304c\u304b\u304b\u308b<\/li>\n<li>\u304d\u3061\u3093\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3057\u306a\u3051\u308c\u3070\u52b9\u679c\u304c\u4e0a\u304c\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f4e\u4e88\u7b97\u3067\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304c\u80b2\u3064\u307e\u3067\u306b\u6642\u9593\u3068\u624b\u9593\u3001\u305d\u3057\u3066\u6b63\u3057\u3044\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002<br \/>\n\u80b2\u3063\u3066\u3057\u307e\u3048\u3070\u9ad8\u3044\u96c6\u5ba2\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u826f\u8cea\u306a\u304a\u5ba2\u69d8\u3092\u547c\u3073\u3001\u3057\u304b\u3082\u305d\u306e\u52b9\u679c\u306f\u305a\u3063\u3068\u7d9a\u304f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u3066\u307f\u308b\u3068\u3001\u80b2\u3064\u307e\u3067\u306b\u6642\u9593\u306f\u304b\u304b\u308b\u3082\u306e\u306e\u5927\u304d\u306a\u9b45\u529b\u304c\u3042\u308b\u3068\u6539\u3081\u3066\u601d\u3044\u307e\u3059\u3002<br \/>\n\u5e83\u544a\u3068\u4f75\u305b\u3066\u5c55\u958b\u3059\u308c\u3070\u3001\u3055\u3089\u306b\u5927\u304d\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u65b0\u898f\u5ba2\u306e\u7372\u5f97\u306b\u60a9\u3093\u3067\u3044\u308b\u306a\u3089\u691c\u8a0e\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<div class='wp_social_bookmarking_light'>        <div class=\"wsbl_facebook_like\"><div id=\"fb-root\"><\/div><fb:like href=\"https:\/\/www.chaco-web.com\/blog\/advantage-and-disadvantage-of-content-marketing\/\" layout=\"button_count\" action=\"like\" width=\"100\" share=\"false\" show_faces=\"false\" ><\/fb:like><\/div>        <div class=\"wsbl_twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/www.chaco-web.com\/blog\/advantage-and-disadvantage-of-content-marketing\/\" data-text=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\" 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