{"id":1901,"date":"2017-11-22T11:25:27","date_gmt":"2017-11-22T02:25:27","guid":{"rendered":"https:\/\/www.chaco-web.com\/blog\/?p=1901"},"modified":"2017-11-22T11:28:42","modified_gmt":"2017-11-22T02:28:42","slug":"why-effect-on-seo-we-optimize-for-customer","status":"publish","type":"post","link":"https:\/\/www.chaco-web.com\/blog\/why-effect-on-seo-we-optimize-for-customer\/","title":{"rendered":"\u306a\u305c\u304a\u5ba2\u69d8\u306b\u6700\u9069\u5316\u3059\u308b\u3068SEO\u306b\u52b9\u679c\u304c\u3042\u308b\u306e\u304b"},"content":{"rendered":"<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u5408\u308f\u305b\u3066SEO\u3092\u884c\u3046\u624b\u6cd5\u306f\u3001\u3059\u3067\u306b\u904e\u53bb\u306e\u3082\u306e\u306b\u306a\u3063\u305f\u3068\u8a00\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u524d\u884c\u308f\u308c\u3066\u3044\u305f\u3001\u3068\u306b\u304b\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e26\u3079\u7acb\u3066\u308b\u3068\u3044\u3063\u305f\u5c0f\u624b\u5148\u306e\u624b\u6cd5\u306f\u65e2\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u306f\u901a\u7528\u3057\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/www.chaco-web.com\/blog\/black-hat-seo\/\">\u3084\u3063\u3066\u306f\u3044\u3051\u306a\u3044\uff01\u9006\u52b9\u679c\u306a\u53e4\u3044SEO\u3001\u9593\u9055\u3044\u3060\u3089\u3051\u306eSEO\u5bfe\u7b56<\/a>\u306e\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001\u9593\u9055\u3063\u305fSEO\u5bfe\u7b56\u3092\u65bd\u3059\u3068\u304b\u3048\u3063\u3066\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u308b\u5371\u967a\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u73fe\u5728\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308b<span class=\"red\"><strong>\u300c\u304a\u5ba2\u69d8\u306b\u6700\u9069\u5316\u3057\u305fSEO\u300d<\/strong><\/span>\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u3082\u304f\u3058<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u76ee\u6b21<\/a><\/li><li><a href=\"#1\">1\uff0e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f<\/a><\/li><li><a href=\"#2\">2\uff0e\u304a\u5ba2\u69d8\u304c\u5229\u7528\u3057\u3084\u3059\u3044\u69cb\u6210<\/a><\/li><li><a href=\"#3\">3\uff0e\u5c06\u6765\u306e\u304a\u5ba2\u69d8\u3078\u6700\u9069\u5316\u3059\u308b<\/a><\/li><li><a href=\"#i-2\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h4><span id=\"i\">\u76ee\u6b21<\/span><\/h4>\n<ul>\n<li><a href=\"#a\">1\uff0e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f<\/a><\/li>\n<li><a href=\"#b\">2\uff0e\u304a\u5ba2\u69d8\u304c\u5229\u7528\u3057\u3084\u3059\u3044\u69cb\u6210<\/a><\/li>\n<li><a href=\"#c\">3\uff0e\u5c06\u6765\u306e\u304a\u5ba2\u69d8\u3078\u6700\u9069\u5316\u3059\u308b<\/a><\/li>\n<li><a href=\"#d\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a name=\"a\"><\/a><\/p>\n<h4><span id=\"1\">1\uff0e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5145\u5b9f<\/span><\/h4>\n<p>Google\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u306e\u5c0e\u5165\u306b\u3088\u3063\u3066\u3001\u5bfe\u8c61\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c<span class=\"red\"><strong>\u300c\u304a\u5ba2\u69d8\u306b\u6700\u9069\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u300d\u3092\u5224\u65ad\u3067\u304d\u308b<\/strong><\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u306fSEO\u3068\u3057\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u304a\u5ba2\u69d8\uff08\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u5341\u5206\u306b\u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u308b\u3060\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u6700\u91cd\u8981\u3068\u3044\u3046\u3053\u3068\u306b\u4ed6\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u8a00\u8449\uff09\u306b\u3088\u3063\u3066\u691c\u7d22\u304c\u884c\u308f\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u6700\u521d\u306b\u5145\u5b9f\u3055\u305b\u305f\u3044\u306e\u306f\u6587\u7ae0\uff08\u30c6\u30ad\u30b9\u30c8\uff09\u306b\u3088\u308b\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u60c5\u5831\u3092\u7db2\u7f85\u7684\u306b\u6271\u3046\u304b\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u6df1\u304f\u89e3\u8aac\u3059\u308b\u304b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u3082\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5927\u5207\u306a\u306e\u306f<span class=\"red\"><strong>\u300c\u6b63\u78ba\u306a\u60c5\u5831\u300d\u3092\u300c\u5206\u304b\u308a\u3084\u3059\u304f\u300d<\/strong><\/span>\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u753b\u50cf\u3084\u52d5\u753b\u3001\u97f3\u697d\u3092\u4e2d\u5fc3\u306b\u6271\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u3066\u308b\u3053\u3068\u3082\u6587\u7ae0\u306e\u91cd\u8981\u306a\u5f79\u5272\u3067\u3059\u3002<\/p>\n<p>\u5fc5\u8981\u3067\u3042\u308c\u3070\u500b\u3005\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6b74\u53f2\u3084\u95a2\u9023\u60c5\u5831\u306a\u3069\u3092\u7d39\u4ecb\u3057\u3001\u304a\u5ba2\u69d8\u306b\u5341\u5206\u6e80\u8db3\u3057\u3066\u3082\u3089\u3048\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u69cb\u6210\u3059\u308b\u3053\u3068\u304c\u73fe\u5728\u306eSEO\u306e\u6700\u9069\u89e3\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u3053\u3046\u3044\u3063\u305f\u65bd\u7b56\u306f<span class=\"red\"><strong>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u300d<\/strong><\/span>\u3068\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306f\u6628\u65e5\u4eca\u65e5\u8a95\u751f\u3057\u305f\u65b0\u3057\u3044\u6982\u5ff5\u3067\u306f\u304f\u3001\u305d\u306e\u8003\u3048\u65b9\u306f\u30012012\u5e744\u6708\u306b\u30b0\u30fc\u30b0\u30eb\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u306b\u304a\u3044\u3066\u300e\u826f\u8cea\u306a\u30b5\u30a4\u30c8\u3092\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u300f\u3068\u3044\u3046\u30bf\u30a4\u30c8\u30eb\u3067\u660e\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/webmaster-ja.googleblog.com\/2012\/04\/\">\u826f\u8cea\u306a\u30b5\u30a4\u30c8\u3092\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b &#8211; Google \u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"b\"><\/a><\/p>\n<h4><span id=\"2\">2\uff0e\u304a\u5ba2\u69d8\u304c\u5229\u7528\u3057\u3084\u3059\u3044\u69cb\u6210<\/span><\/h4>\n<p>\u304a\u5ba2\u69d8\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u305f\u305f\u3060\u3051\u3067\u306f\u6210\u7acb\u3057\u307e\u305b\u3093\u3002<br \/>\n\u305d\u3053\u306b\u306f<span class=\"red\"><strong>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\uff08\u4f7f\u3044\u3084\u3059\u3055\uff09\u3082\u5fc5\u8981<\/strong><\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u6b21\u306e\u9805\u76ee\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"red\">\u4e00\u8aad\u3057\u305f\u3060\u3051\u3067\u5185\u5bb9\u304c\u628a\u63e1\u3067\u304d\u308b\u30bf\u30a4\u30c8\u30eb\u3084\u898b\u51fa\u3057\u3002<\/li>\n<li class=\"red\">\u898b\u51fa\u3057\u3001\u5c0f\u898b\u51fa\u3057\u3092\u7528\u3044\u305f\u5206\u304b\u308a\u3084\u3059\u3044\u6bb5\u843d\u69cb\u6210\u3002<\/li>\n<li class=\"red\">\u9069\u5207\u306a\u30ea\u30f3\u30af\u306e\u914d\u7f6e\u3002<\/li>\n<li class=\"red\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\uff08\u30b5\u30a4\u30c8\u5185\u306b\u3069\u3093\u306a\u30da\u30fc\u30b8\u304c\u3042\u308b\u304b\u3092\u8868\u3057\u305f\u3082\u306e\uff09\u306e\u4f5c\u6210\u3002<\/li>\n<li class=\"red\">\u898b\u3084\u3059\u3044\u30e2\u30d0\u30a4\u30eb\u8868\u793a\u3002<\/li>\n<\/ul>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u3068\u547c\u3070\u308c\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7528\u3044\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u524d\u8ff0\u306e\u3068\u304a\u308aAI\u306e\u9032\u5316\u306b\u3088\u3063\u3066\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u4eba\u9593\u3068\u540c\u3058\u3088\u3046\u306b\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u3092\u628a\u63e1\u3067\u304d\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u69d8\u304c\u4f7f\u3044\u3084\u3059\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u3082\u826f\u8cea\u306a\u3001\u3064\u307e\u308aSEO\u52b9\u679c\u306e\u9ad8\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>SEO\u5185\u90e8\u5bfe\u7b56\u3068\u3044\u308f\u308c\u308b\u65bd\u7b56\u304c\u3053\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"c\"><\/a><\/p>\n<h4><span id=\"3\">3\uff0e\u5c06\u6765\u306e\u304a\u5ba2\u69d8\u3078\u6700\u9069\u5316\u3059\u308b<\/span><\/h4>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u96c6\u5ba2\u3068\u305d\u3053\u304b\u3089\u751f\u3058\u308b\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u65e2\u5b58\u306e\u304a\u5ba2\u69d8\u3084\u81ea\u7136\u6d41\u5165\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u5225\u306b\u3001<span class=\"red\"><strong>\u7a4d\u6975\u7684\u306b\u65b0\u3057\u3044\u304a\u5ba2\u69d8\u3092\u958b\u62d3\u3059\u308b\u5fc5\u8981<\/strong><\/span>\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nSEO\u5916\u90e8\u5bfe\u7b56\u3068\u3057\u3066\u3001\u5c06\u6765\u306e\u304a\u5ba2\u69d8\u3078\u306f\u3069\u3046\u3088\u3046\u306b\u6700\u9069\u5316\u3057\u305f\u3089\u826f\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30aa\u30fc\u30bd\u30c9\u30c3\u30af\u30b9\u306a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001Facebook\u3084Twitter\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u66f4\u65b0\u60c5\u5831\u3084\u52d5\u753b\u50cf\u306e\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u4eba\u306b\u6ce8\u76ee\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067SNS\u3067\u5e83\u304f\u30b7\u30a7\u30a2\u3055\u308c\u3001\u81ea\u793e\u306e\u5b58\u5728\u3092\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u8a8d\u77e5\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u611f\u5fc3\u304c\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f53\u7136SEO\u306b\u3082\u52b9\u679c\u7684\u306b\u4f5c\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a 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