{"id":1656,"date":"2017-10-10T10:12:09","date_gmt":"2017-10-10T01:12:09","guid":{"rendered":"https:\/\/www.chaco-web.com\/blog\/?p=1656"},"modified":"2017-10-10T10:19:43","modified_gmt":"2017-10-10T01:19:43","slug":"how-to-make-customer-journey-map","status":"publish","type":"post","link":"https:\/\/www.chaco-web.com\/blog\/how-to-make-customer-journey-map\/","title":{"rendered":"\u3010\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u30006\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p>\u524d\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<br \/>\n\u8a18\u4e8b\u306f\u3053\u3061\u3089\uff1a<a href=\"https:\/\/www.chaco-web.com\/blog\/what-is-customer-journey\/\" rel=\"noopener\" target=\"_blank\">\u3010\u58f2\u308a\u4e0a\u3052\u6fc0\u5897\u3011\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u5fb9\u5e95\u89e3\u8aac<\/a><\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f5c\u6210\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li class=\"red\">\u9867\u5ba2\u76ee\u7dda\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n<li class=\"red\">\u5546\u54c1\u8cfc\u5165\u306b\u5411\u3051\u305f\u30da\u30eb\u30bd\u30ca\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u4e00\u8cab\u6027\u304c\u51fa\u308b\u3002<\/li>\n<li class=\"red\">\u30c1\u30fc\u30e0\u3067\u8003\u3048\u3092\u5171\u6709\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<p>\u305f\u3060\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u3044\u3066\u3082\u3001\u73fe\u5834\u306e\u6d3b\u52d5\u306b\u843d\u3068\u3057\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u3053\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u7d39\u4ecb\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308c\u3070\u3001<br \/>\n<span class=\"orange\">\u9867\u5ba2\u306e\u8cfc\u8cb7\u5fc3\u7406\u306b\u57fa\u3065\u3044\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u81ea\u793e\u5546\u54c1\u306e\u7d20\u6674\u3089\u3057\u3055\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3089\u308c\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u521d\u5fc3\u8005\u306e\u65b9\u306b\u3068\u3063\u3066\u3082\u53d6\u308a\u5165\u308c\u3084\u3059\u3044\u5185\u5bb9\u3092\u4e2d\u5fc3\u306b\u7d39\u4ecb\u3057\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305c\u3072\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u3082\u304f\u3058<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u76ee\u6b21<\/a><\/li><li><a href=\"#i-2\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020<\/a><\/li><li><a href=\"#6\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7<\/a><\/li><li><a href=\"#1\">\u30b9\u30c6\u30c3\u30d71. \u30b4\u30fc\u30eb\u306e\u8a2d\u5b9a<\/a><\/li><li><a href=\"#2\">\u30b9\u30c6\u30c3\u30d72. \u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/a><\/li><li><a href=\"#3\">\u30b9\u30c6\u30c3\u30d73. \u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306e\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/a><\/li><li><a href=\"#4\">\u30b9\u30c6\u30c3\u30d74. \u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b<\/a><\/li><li><a href=\"#5\">\u30b9\u30c6\u30c3\u30d75. \u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u691c\u8a3c\u6cd5\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#6-2\">\u30b9\u30c6\u30c3\u30d76. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u66f8\u304d\u8fbc\u3080<\/a><\/li><li><a href=\"#i-3\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h4><span id=\"i\">\u76ee\u6b21<\/span><\/h4>\n<ul>\n<li><a href=\"#a\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020<\/a><\/li>\n<li><a href=\"#b\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u30006\u30b9\u30c6\u30c3\u30d7<\/a><\/li>\n<li><a href=\"#c\">\u30b9\u30c6\u30c3\u30d71\u3000\u30b4\u30fc\u30eb\u306e\u8a2d\u5b9a<\/a><\/li>\n<li><a href=\"#d\">\u30b9\u30c6\u30c3\u30d72\u3000\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/a><\/li>\n<li><a href=\"#e\">\u30b9\u30c6\u30c3\u30d73\u3000\u30da\u30eb\u30bd\u30ca\u304c\u884c\u52d5\u3059\u308b\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/a><\/li>\n<li><a href=\"#f\">\u30b9\u30c6\u30c3\u30d74\u3000\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b<\/a><\/li>\n<li><a href=\"#g\">\u30b9\u30c6\u30c3\u30d75\u3000\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u3092\u6c7a\u5b9a\u3059\u308b<\/a><\/li>\n<li><a href=\"#h\">\u30b9\u30c6\u30c3\u30d76\u3000\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306b\u66f8\u304d\u8fbc\u3080<\/a><\/li>\n<li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a name=\"a\"><\/a><\/p>\n<h4><span id=\"i-2\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020<\/span><\/h4>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/cj-sample.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4f8b\" width=\"656\" height=\"458\" class=\"aligncenter size-full wp-image-1657\" srcset=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/cj-sample.png 656w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/cj-sample-300x209.png 300w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/cj-sample-600x419.png 600w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><br \/>\n\u753b\u50cf\u306f\u53c2\u7167\uff1a<a href=\"http:\/\/web-tan.forum.impressrd.jp\/e\/2013\/11\/14\/16305\" rel=\"noopener\" target=\"_blank\">Web\u62c5\u5f53\u8005\u30d5\u30a9\u30fc\u30e9\u30e0<\/a>\u3088\u308a<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001<span class=\"orange\">\u4f01\u696d\u304c\u76ee\u6307\u3059\u30b4\u30fc\u30eb\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u308b<\/span>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u8907\u96d1\u3059\u304e\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f7f\u3046\u3068\u96e3\u6613\u5ea6\u304c\u4e0a\u304c\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u4eca\u56de\u306f\u6bd4\u8f03\u7684\u30b7\u30f3\u30d7\u30eb\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u5b8c\u6210\u524d\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/customer-journey-map-process.png\" alt=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" width=\"778\" height=\"335\" class=\"aligncenter size-full wp-image-1655\" srcset=\"https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/customer-journey-map-process.png 778w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/customer-journey-map-process-300x129.png 300w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/customer-journey-map-process-768x331.png 768w, https:\/\/www.chaco-web.com\/blog\/wp-content\/uploads\/2017\/10\/customer-journey-map-process-600x258.png 600w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p>\u5404\u9805\u76ee\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u6a2a\u8ef8\u306f\u3001\u30da\u30eb\u30bd\u30ca(\u9867\u5ba2)\u306e\u8cfc\u5165\u307e\u3067\u306e\u6bb5\u968e\u304c\u6642\u7cfb\u5217\u306b\u4e26\u3079\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u307e\u3067\u306b\u30da\u30eb\u30bd\u30ca\u304c\u53d6\u308b4\u3064\u306e\u6bb5\u968e\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background-color:#f5f5f5;padding:10px;\">\n<p>\u5546\u54c1\u3092\u77e5\u3063\u3066<span class=\"red\"><strong>(\u2460\u8a8d\u77e5)<\/strong><\/span><br \/>\n\u3000\u3000\u2193<br \/>\n\u8208\u5473\u304c\u308f\u304d<span class=\"red\"><strong>(\u2461\u8208\u5473\u30fb\u95a2\u5fc3)<\/strong><\/span><br \/>\n\u3000\u3000\u2193<br \/>\n\u4ed6\u3067\u3082\u8cfc\u5165\u3067\u304d\u306a\u3044\u304b\u8abf\u3079<span class=\"red\"><strong>(\u2462\u6bd4\u8f03\u30fb\u691c\u8a0e)<\/strong><\/span><br \/>\n\u3000\u3000\u2193<br \/>\n\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b<span class=\"red\"><strong>(\u2463\u8cfc\u5165)<\/strong><\/span><\/p>\n<\/div>\n<p>\u4ee5\u4e0a\u304c\u3001\u30da\u30eb\u30bd\u30ca\u304c\u8cfc\u5165\u307e\u3067\u306b\u884c\u30464\u3064\u306e\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p>\u7e26\u8ef8\u306e\u5185\u5bb9\u306f\u6a2a\u8ef8\u306e4\u6bb5\u968e\u3067\u3001\u30da\u30eb\u30bd\u30ca\u304c\u3069\u3093\u306a\u884c\u52d5\u3092\u53d6\u3063\u305f\u308a\u3001\u3069\u3093\u306a\u5fc3\u7406\u3067\u3044\u308b\u306e\u304b\u3092\u4e88\u6e2c\u3057\u307e\u3059\u3002<\/p>\n<p>\u7e26\u8ef8\u306e\u5404\u9805\u76ee\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div style=\"background-color:#f5f5f5;padding:10px;\">\n<p><span class=\"red\"><strong>\u300c\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u300d<\/strong><\/span>\u30fb\u30fb\u60c5\u5831\u306b\u63a5\u3059\u308b\u30e1\u30c7\u30a3\u30a2(SNS\u3001WEB\u30b5\u30fc\u30d3\u30b9\u3001\u30c6\u30ec\u30d3\u7b49)\u3002<br \/>\n<span class=\"red\"><strong>\u300c\u9867\u5ba2\u884c\u52d5\u300d<\/strong><\/span>\u30fb\u30fb\u30da\u30eb\u30bd\u30ca\u306e\u53d6\u308b\u884c\u52d5\u306b\u3064\u3044\u3066\u4e88\u6e2c\u3059\u308b\u3002<br \/>\n<span class=\"red\"><strong>\u9867\u5ba2\u5fc3\u7406<\/strong><\/span><br \/>\n<span class=\"red\"><strong>\u300c\u9867\u5ba2\u601d\u8003\u300d<\/strong><\/span>\u30fb\u30fb\u5546\u54c1\u3084\u5546\u54c1\u306b\u95a2\u3059\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u3069\u3093\u306a\u3053\u3068\u3092\u8003\u3048\u3066\u3044\u308b\u306e\u304b\u4e88\u6e2c\u3059\u308b\u3002<br \/>\n<span class=\"red\"><strong>\u300c\u9867\u5ba2\u611f\u60c5\u300d<\/strong><\/span>\u30fb\u30fb\u9867\u5ba2\u304c\u3069\u3093\u306a\u611f\u60c5\u306a\u306e\u304b\u3002\u3069\u3093\u306a\u6e80\u8db3\u5ea6\u306a\u306e\u304b\u3002<br \/>\n<span class=\"red\"><strong>\u300c\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u691c\u8a3c\u6cd5\u300d<\/strong><\/span>\u30fb\u30fb\u9867\u5ba2\u3078\u306e\u50cd\u304d\u304b\u3051\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u6e2c\u308b\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u3002<br \/>\n<span class=\"red\"><strong>\u300c\u30d3\u30b8\u30cd\u30b9\u5074\u306e\u8ab2\u984c\u300d<\/strong><\/span>\u30fb\u30fb\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u305f\u5f8c\u306e\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u8ab2\u984c\u3084\u4fee\u6b63\u306b\u3064\u3044\u3066\u66f8\u304d\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u4ee5\u4e0a\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6a2a\u8ef8\u30fb\u7e26\u8ef8\u306e\u8aac\u660e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u6a2a\u8ef8\u30fb\u7e26\u8ef8\u3092\u3057\u3063\u304b\u308a\u57cb\u3081\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306e\u5546\u54c1\u3092\u8cfc\u5165\u307e\u3067\u306e\u5177\u4f53\u7684\u306a\u6d41\u308c\u3092\u63b4\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u3084\u5fc3\u7406\u3092\u8a73\u7d30\u306b\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"orange\">\u4f01\u696d\u304c\u3068\u308b\u3079\u304d\u30a2\u30d7\u30ed\u30fc\u30c1\u6cd5\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u5206\u304b\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"b\"><\/a><\/p>\n<h4><span id=\"6\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u4f5c\u308b\u305f\u3081\u306e6\u30b9\u30c6\u30c3\u30d7<\/span><\/h4>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020\u304c\u5206\u304b\u3063\u305f\u6240\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"c\"><\/a><\/p>\n<h4><span id=\"1\">\u30b9\u30c6\u30c3\u30d71. \u30b4\u30fc\u30eb\u306e\u8a2d\u5b9a<\/span><\/h4>\n<p>\u307e\u305a\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u884c\u3046\u3053\u3068\u3067\u9054\u6210\u3057\u305f\u3044\u30b4\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u6642\u6298\u3001\u30b4\u30fc\u30eb\u304c\u66d6\u6627\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u898b\u304b\u3051\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304b\u306a\u3044\u3068\u3001<\/p>\n<ul>\n<li>\u5404\u6bb5\u968e\u3067\u30da\u30eb\u30bd\u30ca\u306b\u4f1d\u308f\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u3093\u306a\u3082\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u3002<\/li>\n<li>\u3069\u3093\u306a\u5a92\u4f53\u3092\u4f7f\u3063\u3066\u30da\u30eb\u30bd\u30ca\u306b\u50cd\u304d\u304b\u3051\u308b\u306e\u304b\u3002<\/li>\n<li>\u3069\u3093\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3001\u30da\u30eb\u30bd\u30ca\u3078\u306e\u5f71\u97ff\u529b\u3092\u5f37\u3081\u308b\u304b\u3002<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305f\u554f\u984c\u304c\u8d77\u3053\u3063\u3066\u3057\u307e\u3044\u3001\u4e00\u3064\u4e00\u3064\u304c\u9023\u52d5\u3057\u3066\u3044\u304b\u305a\u3001\u4e00\u8cab\u6027\u3092\u3082\u3063\u305f\u53d6\u308a\u7d44\u307f\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001<span class=\"orange\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046<\/span>\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"d\"><\/a><\/p>\n<h4><span id=\"2\">\u30b9\u30c6\u30c3\u30d72. \u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/span><\/h4>\n<p>\u30b4\u30fc\u30eb\u306e\u8a2d\u5b9a\u304c\u7d42\u308f\u3063\u305f\u3089\u3001\u6b21\u306b\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.chaco-web.com\/blog\/how-to-make-persona\/\" rel=\"noopener\" target=\"_blank\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9\u3068\u624b\u9806<\/a><\/p>\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u304c\u591a\u69d8\u5316\u3057\u3001\u7269\u304c\u6ea2\u308c\u3066\u3044\u308b\u73fe\u5728\u306e\u72b6\u6cc1\u3067\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304b\u306a\u304b\u5546\u54c1\u306f\u58f2\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><span class=\"orange\">\u81ea\u793e\u306e\u5546\u54c1\u306b\u5408\u3063\u305f\u30da\u30eb\u30bd\u30ca\u3092\u628a\u63e1\u3057\u3066\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4ed5\u639b\u3051\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u624b\u5143\u306b\u3042\u308b\u60c5\u5831\u3092\u53c2\u8003\u306b\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u53ef\u80fd\u306a\u5834\u5408\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u55b6\u696d\u62c5\u5f53\u30fb\u63a5\u5ba2\u62c5\u5f53\u8005\u304b\u3089\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u5143\u306b\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9f\u5728\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u3092\u7d30\u304b\u3044\u6240\u307e\u3067\u8003\u3048\u3066\u304a\u304f\u3053\u3068\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<\/p>\n<ul>\n<li>\u30de\u30c3\u30d7\u6a2a\u8ef8\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u884c\u52d5\u304c\u5177\u4f53\u7684\u306b\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<li>\u8a2d\u5b9a\u3057\u305f\u30da\u30eb\u30bd\u30ca\u306e\u4fee\u6b63\u304c\u5c11\u306a\u304f\u306a\u308b\u3002<\/li>\n<li>\u5b9f\u5728\u3059\u308b\u4eba\u7269\u306b\u8fd1\u3044\u30da\u30eb\u30bd\u30ca\u306b\u306a\u308b\u3002<\/li>\n<\/ul>\n<p>\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"orange\">\u30da\u30eb\u30bd\u30ca\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u58f2\u308a\u4e0a\u3052\u306b\u76f4\u7d50<\/span>\u3057\u307e\u3059\u3002<\/p>\n<p>\u8cc7\u6599\u3092\u96c6\u3081\u308b\u3053\u3068\u306a\u3069\u5927\u5909\u306a\u90e8\u5206\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u60c5\u5831\u306b\u57fa\u3065\u304d\u3001\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"e\"><\/a><\/p>\n<h4><span id=\"3\">\u30b9\u30c6\u30c3\u30d73. \u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u3084\u5fc3\u7406\u306e\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/span><\/h4>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u6a2a\u8ef8\u306e\u30da\u30eb\u30bd\u30ca\u304c\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306b\u53d6\u308b\u884c\u52d5\u3084\u5fc3\u7406\u306e\u5909\u5316\u306e\u4eee\u8aac\u3092\u7acb\u3066\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3084\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n<p><span class=\"orange\">\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u306e\u5909\u5316\u3092\u63b4\u3080<\/span>\u3053\u3068\u3067\u3001\u5148\u3092\u8aad\u3093\u3060\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eee\u8aac\u3092\u7acb\u3066\u308b\u5834\u5408\u3082\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u9867\u5ba2\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u306e\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"f\"><\/a><\/p>\n<h4><span id=\"4\">\u30b9\u30c6\u30c3\u30d74. \u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b<\/span><\/h4>\n<p>\u7acb\u3066\u305f\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u306b\u3064\u3044\u3066\u7acb\u3066\u305f\u4eee\u8aac\u3092\u691c\u8a3c\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d2\u30a2\u30ea\u30f3\u30b0\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u3092\u4e88\u6e2c\u3057\u3066\u3082\u5b9f\u969b\u306b\u6765\u5e97\u3059\u308b\u9867\u5ba2\u50cf\u306b\u306f\u3001\u4e00\u5ea6\u3067\u305f\u3069\u308a\u7740\u304f\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u3001\u30da\u30eb\u30bd\u30ca\u306e\u4fee\u6b63\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eee\u8aac\u306e\u691c\u8a3c\u306b\u306f\u3001<span class=\"orange\">\u3067\u304d\u308b\u304b\u304e\u308a\u9867\u5ba2\u306b\u53c2\u52a0\u3057\u3066\u3082\u3089\u3063\u3066\u751f\u306e\u58f0\u3092\u805e\u304f<\/span>\u3088\u3046\u306b\u3057\u3001\u73fe\u5834\u306e\u55b6\u696d\u30fb\u63a5\u5ba2\u30b9\u30bf\u30c3\u30d5\u306b\u3082\u53c2\u52a0\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u691c\u8a3c\u3092\u884c\u3046\u3068\u3001\u5927\u62b5\u306e\u5834\u5408\u3001\u6700\u521d\u306e\u30da\u30eb\u30bd\u30ca\u3068\u9867\u5ba2\u50cf\u3068\u306f\u9055\u3063\u3066\u304d\u307e\u3059\u304c\u3001\u4fee\u6b63\u3092\u884c\u3046\u3054\u3068\u306b\u5b9f\u969b\u306e\u9867\u5ba2\u50cf\u306b\u306f\u8fd1\u3065\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u9014\u4e2d\u3067\u6295\u3052\u51fa\u3059\u3053\u3068\u306a\u304f\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u3092\u6d17\u3044\u51fa\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"g\"><\/a><\/p>\n<h4><span id=\"5\">\u30b9\u30c6\u30c3\u30d75. \u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u691c\u8a3c\u6cd5\u3092\u6c7a\u3081\u308b<\/span><\/h4>\n<p>\u30da\u30eb\u30bd\u30ca\u306e\u884c\u52d5\u30fb\u5fc3\u7406\u306b\u3064\u3044\u3066\u7acb\u3066\u305f\u4eee\u8aac\u306b\u3069\u308c\u3060\u3051\u8fd1\u3065\u3044\u305f\u304b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u691c\u8a3c\u6cd5\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u6570\u5024\u76ee\u6a19\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u81ea\u793e\u306e\u53d6\u308a\u7d44\u307f\u306e\u9054\u6210\u5ea6\u5408\u3044\u304c\u5206\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u306f\u3001<\/p>\n<ul>\n<li 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style=\"color:#79677e;\">\u203b\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u8ab2\u984c\u306f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u691c\u8a3c\u5f8c\u306b\u66f8\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"i\"><\/a><\/p>\n<h4><span id=\"i-3\">\u307e\u3068\u3081<\/span><\/h4>\n<p>\u3067\u306f\u3001\u6700\u5f8c\u306b\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u306b\u3064\u3044\u3066\u4ee5\u4e0b\u306e\u901a\u308a\u3001\u304a\u8a71\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li class=\"red\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020<\/li>\n<li class=\"red\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u30006\u30b9\u30c6\u30c3\u30d7<\/li>\n<li 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layout=\"button_count\" action=\"like\" width=\"100\" share=\"false\" show_faces=\"false\" ><\/fb:like><\/div>        <div class=\"wsbl_twitter\"><a href=\"https:\/\/twitter.com\/share\" class=\"twitter-share-button\" data-url=\"https:\/\/www.chaco-web.com\/blog\/how-to-make-customer-journey-map\/\" data-text=\"\u3010\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u304c\u308b\u3011\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u308a\u65b9\u30006\u30b9\u30c6\u30c3\u30d7\" data-via=\"https:\/\/twitter.com\/intent\/tweet?original_referer=http%3A%2F%2Fchacoweblog.asianbeat.info%2F&amp;amp;amp;amp;amp;text=%E6%84%9B%E7%9F%A5%E7%9C%8C%E5%90%8D%E5%8F%A4%E5%B1%8B%E5%B8%82%E3%80%80%E5%A3%AB%E6%A5%AD%E3%83%9B%E3%83%BC%E3%83%A0%E3%83%9A%E3%83%BC%E3%82%B8%E5%88%B6%E4%BD%9C&amp;amp;amp;amp;amp;tw_p=tweetbutton&amp;amp;amp;amp;amp;url=http%3A%2F%2Fchacoweblog.asianbeat.info%2F%3Feid%3D140\" data-lang=\"ja\">Tweet<\/a><\/div><\/div>\n<br 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