{"id":1618,"date":"2017-10-02T14:09:01","date_gmt":"2017-10-02T05:09:01","guid":{"rendered":"https:\/\/www.chaco-web.com\/blog\/?p=1618"},"modified":"2017-10-02T14:13:24","modified_gmt":"2017-10-02T05:13:24","slug":"ec-presentation","status":"publish","type":"post","link":"https:\/\/www.chaco-web.com\/blog\/ec-presentation\/","title":{"rendered":"\u8cfc\u8cb7\u6b32\u3092\u9ad8\u3081\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5546\u54c1\u8aac\u660e\u306e\u66f8\u304d\u65b94\u3064\u306e\u57fa\u672c"},"content":{"rendered":"<p>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5546\u54c1\u8aac\u660e\u306f\u3001\u5b9f\u5e97\u8217\u3067\u8003\u3048\u308b\u3068<span class=\"orange\">\u300c\u63a5\u5ba2\u300d\u306b\u3042\u305f\u308b\u3068\u3066\u3082\u5927\u5207\u306a\u6587\u7ae0<\/span>\u3067\u3059\u3002<\/p>\n<p>\u300c\u9867\u5ba2\u304c\u8cb7\u3044\u305f\u304f\u306a\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306e\u4f5c\u308a\u65b94\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff08\u30ea\u30f3\u30af\u306f<a href=\"https:\/\/www.chaco-web.com\/blog\/catch-copy-for-e-commerce\/\" rel=\"noopener\" target=\"_blank\">\u3053\u3061\u3089<\/a>\uff09\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u540c\u69d8\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u9ad8\u984d\u306a\u5546\u54c1\u3092\u304a\u52e7\u3081\u3059\u308b\u5834\u5408\u3084\u3001\u65e5\u7528\u54c1\u306a\u3069\u6bd4\u8f03\u7684\u5b89\u4fa1\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u5834\u5408\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3092\u3054\u6848\u5185\u3059\u308b\u5834\u5408\u3001\u306a\u3069<span class=\"red\">\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u5546\u54c1\u8aac\u660e\u306b\u3088\u308b\u300c\u63a5\u5ba2\u300d\u306e\u65b9\u6cd5\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059<\/span>\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u304a\u5ba2\u3055\u307e\u306e\u8cfc\u8cb7\u6b32\u3092\u9ad8\u3081\u308b\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306e\u5546\u54c1\u8aac\u660e\u306e\u66f8\u304d\u65b9\u30924\u3064\u306e\u57fa\u672c\u306b\u5206\u3051\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u3082\u304f\u3058<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u76ee\u6b21<\/a><\/li><li><a href=\"#i-2\">\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u6b32\u3092\u6e80\u305f\u3057\u3066\u3044\u304f<\/a><\/li><li><a href=\"#i-3\">\u3053\u3060\u308f\u308a\u5546\u54c1\u306f\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u66f8\u304f<\/a><\/li><li><a href=\"#i-4\">\u65e5\u7528\u54c1\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8aac\u660e\u3092\u66f8\u304f<\/a><\/li><li><a href=\"#SEO\">\u30b9\u30de\u30db\u3084SEO\u3092\u610f\u8b58\u3057\u3066\u8aac\u660e\u3059\u308b<\/a><\/li><li><a href=\"#i-5\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h4><span id=\"i\">\u76ee\u6b21<\/span><\/h4>\n<ul>\n<li><a href=\"#a\">\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u6b32\u3092\u6e80\u305f\u3057\u3066\u3044\u304f<\/a><\/li>\n<li><a href=\"#b\">\u3053\u3060\u308f\u308a\u5546\u54c1\u306f\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u66f8\u304f<\/a><\/li>\n<li><a href=\"#c\">\u65e5\u7528\u54c1\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8aac\u660e\u3092\u66f8\u304f<\/a><\/li>\n<li><a href=\"#d\">\u30b9\u30de\u30db\u3084SEO\u3092\u610f\u8b58\u3057\u3066\u8aac\u660e\u3059\u308b<\/a><\/li>\n<li><a href=\"#e\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a name=\"a\"><\/a><\/p>\n<h4><span id=\"i-2\">\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u6b32\u3092\u6e80\u305f\u3057\u3066\u3044\u304f<\/span><\/h4>\n<p>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u8aac\u660e\u3092\u66f8\u3044\u3066\u5546\u54c1\u3092\u8ca9\u58f2\u3092\u3059\u308b\u6642\u3082\u3001\u5b9f\u5e97\u8217\u3067\u76f4\u63a5\u304a\u5ba2\u69d8\u306b\u8ca9\u58f2\u3092\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u53d6\u308a\u6271\u3046\u5546\u54c1\u306b\u3088\u3063\u3066\u3054\u6848\u5185\u5185\u5bb9\u3092\u5909\u3048\u306a\u304c\u3089<span class=\"orange\">\u300c\u8cfc\u8cb7\u6b32\u3092\u6e80\u305f\u3057\u3066\u3044\u304f\u300d<\/span>\u3068\u3044\u3046\u3053\u3068\u304c\u307e\u305a\u306f\u3068\u3066\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<br \/><span class=\"green\">\u300c\u305c\u3072\u4e00\u53f0\u3054\u8cfc\u5165\u3092\uff01\u4e00\u62bc\u3057\u306e\u7981\u7159\u30b0\u30c3\u30ba\uff01\u300d<\/span><br \/>\n\u3068\u3044\u3046\u4e00\u65b9\u7684\u306a\u5546\u54c1\u8aac\u660e\u3088\u308a\u3082\u3001<br \/>\n<span class=\"orange\">\u300c\u30bf\u30d0\u30b3\u304c\u4f53\u306b\u60aa\u3044\u3068\u5206\u304b\u3063\u3066\u3044\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u3084\u3081\u3089\u308c\u306a\u3044\u65b9\u3078\u300d<\/span><br \/>\n\u3068\u3044\u3046\u5546\u54c1\u8aac\u660e\u304c\u30aa\u30b9\u30b9\u30e1\u3067\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u307e\u306e\u60a9\u307f\u3084\u554f\u984c\u306a\u3069\u306b\u5171\u611f\u3059\u308b\u3088\u3046\u306a\u66f8\u304d\u65b9\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u7981\u7159\u3092\u3057\u305f\u3044\u304a\u5ba2\u69d8\u304c<br \/>\n<span class=\"red\">\u300c\u305d\u3046\u305d\u3046\u3001\u308f\u304b\u3063\u3066\u3044\u308b\u3051\u3069\u6b62\u3081\u3089\u308c\u306a\u3044\u3093\u3060\u3088\u300d<\/span><<br \/>\n\u3068\u540c\u611f\u3057\u3066\u3044\u305f\u3060\u304d\u8cfc\u8cb7\u6b32\u304c\u5f90\u3005\u306b\u9ad8\u307e\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30bf\u30d0\u30b3\u306e\u5546\u54c1\u8aac\u660e\u306e\u3088\u3046\u306a\u66f8\u304d\u65b9\u306f\u3001\u5fc3\u7406\u5b66\u306e<span class=\"orange\">\u300c\u30ab\u30af\u30c6\u30eb\u30d1\u30fc\u30c6\u30a3\u30fc\u52b9\u679c\u300d<\/span>\u3068\u547c\u3070\u308c\u308b\u65b9\u6cd5\u3092\u4f7f\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\u30ab\u30af\u30c6\u30eb\u30d1\u30fc\u30c6\u30a3\u30fc\u52b9\u679c\u3068\u306f\u3001\u30d1\u30fc\u30c6\u30a3\u30fc\u306a\u3069\u306e\u9a12\u304c\u3057\u3044\u5834\u6240\u3067\u3082\u81ea\u5206\u81ea\u8eab\u304c\u5171\u611f\u3067\u304d\u305f\u308a\u8208\u5473\u306e\u3042\u308b\u5fc5\u8981\u306a\u8a00\u8449\u3060\u3051\u304c\u8033\u306b\u5165\u308b\u3068\u3044\u3046\u73fe\u8c61\u3067\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u307e1\u4eba\u306b\u8a9e\u308a\u304b\u3051\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u6b32\u304c\u4e0a\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u305c\u3072\u5229\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"b\"><\/a><\/p>\n<h4><span id=\"i-3\">\u3053\u3060\u308f\u308a\u5546\u54c1\u306f\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u66f8\u304f<\/span><\/h4>\n<p>\u9ad8\u984d\u306a\u5546\u54c1\u3084\u3053\u3060\u308f\u308a\u306e\u3042\u308b\u5546\u54c1\u306f\u3001\u304a\u5ba2\u69d8\u306e\u7121\u610f\u8b58\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3088\u3046\u306a\u5546\u54c1\u8aac\u660e\u3092\u66f8\u304f\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u5e97\u8217\u306e\u63a5\u5ba2\u3067\u3082\u540c\u69d8\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u3060\u308f\u308a\u306e\u3042\u308b\u9ad8\u984d\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u5834\u5408\u306f\u3001\u63a5\u5ba2\u6642\u9593\u304c\u9577\u304f\u306a\u308a\u4e01\u5be7\u306a\u8aac\u660e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u69d8\u3082\u3001\u3053\u3060\u308f\u308b\u5546\u54c1\u306f\u6642\u9593\u3092\u304b\u3051\u3066\u3058\u3063\u304f\u308a\u9078\u3073\u307e\u3059\u3002<br \/>\n\u305d\u3093\u306a\u6642\u306b\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u6587\u7ae0\u3067\u300c\u63a5\u5ba2\u300d\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u5b89\u4fa1\u306a\u5546\u54c1\u3092\u3054\u8cfc\u5165\u3055\u308c\u308b\u304a\u5ba2\u69d8\u3092\u5927\u5207\u306b\u3057\u306a\u3044\u3001\u3068\u8a00\u3046\u610f\u5473\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3084\u306f\u308a\u8cfc\u5165\u91d1\u984d\u304c\u9ad8\u3044\u304a\u5ba2\u69d8\u306b\u306f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u3082<span class=\"orange\">\u300c\u9577\u304f\u3066\u4e01\u5be7\u306a\u8aac\u660e\u6587\u300d<\/span>\u3092\u66f8\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<br \/>\n\u300c\u3053\u306e\u5546\u54c1\u306f\u30dd\u30a4\u30f3\u30c8\u4ed8\u304d\u3067\u3059\uff01\u300d<br \/>\n\u300c\u6fc0\u5b89\u306e\u30d8\u30a2\u30c9\u30e9\u30a4\u30e4\u30fc\uff01\u300d<br \/>\n\u3068\u3044\u3046\u3088\u3046\u306a\u6587\u7ae0\u3067\u306f\u306a\u304f\u3001<br \/>\n\u300c\u3007\u3007\u8cde\u3092\u53d7\u8cde\u3057\u3001\u8077\u4eba\u304c\u53b3\u9078\u3057\u305f\u4e00\u54c1\u300d<br \/>\n\u300c\u30d1\u30b5\u3064\u304d\u3084\u3059\u3044\u9aea\u306e\u6bdb\u3082\u3001\u6700\u65b0\u306e\u30a4\u30aa\u30f3\u6a5f\u80fd\u4ed8\u304d\u30d8\u30a2\u30c9\u30e9\u30a4\u30e4\u30fc\u3067\u3046\u308b\u304a\u3044\u306e\u3042\u308b\u30d8\u30a2\u30bb\u30c3\u30c8\u304c\u3067\u304d\u307e\u3059\u300d<br \/>\n\u3068\u3044\u3063\u305f\u66f8\u304d\u65b9\u304c\u304a\u52e7\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"c\"><\/a><\/p>\n<h4><span id=\"i-4\">\u65e5\u7528\u54c1\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8aac\u660e\u3092\u66f8\u304f<\/span><\/h4>\n<p>\u65e5\u7528\u54c1\u3084\u3001\u6bd4\u8f03\u7684\u5b89\u4fa1\u306a\u5546\u54c1\u3001<span class=\"orange\">\u65e5\u3005\u88dc\u5145\u3092\u3059\u308b\u76ee\u7684\u3067\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306e\u5834\u5408\u306f\u7c21\u5358\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u8aac\u660e\u304c\u559c\u3070\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u65e5\u7528\u54c1\u306a\u3069\u306f\u3001\u4f8b\u3048\u3070\u4f1a\u793e\u306b\u52e4\u52d9\u3059\u308b\u5973\u6027\u3067\u3042\u308c\u3070\u663c\u306e\u4f11\u61a9\u6642\u9593\u306b\u30d1\u30d1\u3063\u3068\u8cfc\u5165\u3057\u305f\u3044\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u9577\u3044\u5546\u54c1\u8aac\u660e\u3092\u66f8\u304f\u3068\u30da\u30fc\u30b8\u96e2\u8131\u306b\u3064\u306a\u304c\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u6bd4\u8f03\u7684\u304a\u6c42\u3081\u3084\u3059\u3044\u4fa1\u683c\u306e\u5546\u54c1\u306f\u3001\u5f62\u3084\u8272\u3001\u30b5\u30a4\u30ba\u3001\u7279\u5fb4\u306a\u3069\u3092\u7b87\u6761\u66f8\u304d\u306b\u3057\u305f\u308a\u3057\u3066\u8aad\u307f\u3084\u3059\u304f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001<br \/>\n\u300c\u30ab\u30e9\u30fc\u306f\u9ed2\u3001\u5927\u304d\u3055\u306fM\u30b5\u30a4\u30ba\u300d<br \/>\u300cA\u793e\u306e\u3007\u3007\u3068\u3044\u3046\u6a5f\u7a2e\u306b\u5bfe\u5fdc\u3057\u305f\u30a4\u30f3\u30af\u300d<br \/>\u300c\u624b\u5165\u308c\u304c\u7c21\u5358\u300d<br \/>\u300c\u3053\u306e\u6d0b\u670d\u306f\u6bce\u65e5\u306e\u6d17\u6fefOK\u300d<br \/>\u3068\u3044\u3063\u305f\u6587\u7ae0\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a name=\"d\"><\/a><\/p>\n<h4><span id=\"SEO\">\u30b9\u30de\u30db\u3084SEO\u3092\u610f\u8b58\u3057\u3066\u8aac\u660e\u3059\u308b<\/span><\/h4>\n<p>\u4e00\u6614\u524d\u307e\u3067\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306f\u30d1\u30bd\u30b3\u30f3\u304b\u3089\u306e\u8cfc\u5165\u304c\u591a\u304b\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u6700\u8fd1\u3067\u306f\u30b9\u30de\u30db(\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3)\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3084\u8cfc\u5165\u306e\u65b9\u304c\u591a\u304f\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u8aac\u660e\u3092\u66f8\u304f\u5834\u5408\u306b\u3082\u3001\u30b9\u30de\u30db\u3092\u610f\u8b58\u3057\u3066\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u5177\u4f53\u7684\u4f8b\u3068\u3057\u3066\u306f\u3001\u30b9\u30de\u30db\u3067\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3044\u308b\u304a\u5ba2\u69d8\u3067\u3082\u898b\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u4e00\u6587\u3092\u77ed\u304f\u3059\u308b\u3002\u4e00\u6587\u3054\u3068\u306b\u300c\u6539\u884c\u300d\u3092\u5165\u308c\u308b\u306a\u3069\u3067\u3059\u3002<br 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id=\"i-5\">\u307e\u3068\u3081<\/span><\/h4>\n<p>\u6700\u5f8c\u306b\u5185\u5bb9\u3092\u307e\u3068\u3081\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u306e\u5546\u54c1\u8aac\u660e\u306e\u66f8\u304d\u65b9\u3092\u3054\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li class=\"red\">\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u6b32\u3092\u6e80\u305f\u3057\u3066\u3044\u304f<\/li>\n<li class=\"red\">\u3053\u3060\u308f\u308a\u5546\u54c1\u306f\u304a\u5ba2\u69d8\u306e\u6f5c\u5728\u7684\u30cb\u30fc\u30ba\u3092\u66f8\u304f<\/li>\n<li class=\"red\">\u65e5\u7528\u54c1\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8aac\u660e\u3092\u66f8\u304f<\/li>\n<li class=\"red\">\u30b9\u30de\u30db\u3084SEO\u3092\u610f\u8b58\u3057\u3066\u8aac\u660e\u3059\u308b<\/li>\n<\/ul>\n<p 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